Canada tourism profiled in WSJ

This article, which may not last for long, examines Canada's rebranding. Despite my trips, Canada is receiving fewer U.S. visitors.

The 10 million ($C) package is designed to update Canada's image. Yes, Canada has its rugged adventure areas, but it does have world-class cities as well.

One thing that will hurt Canadian tourism from the U.S. is the value of the dollar. Above 90 cents at the moment, U.S. travelers won't get as much bang for their buck as they might be used to.

And having been up there recently, gas was running about $1.08/Canadian per liter, which even with the exchange rate, is more expensive than the U.S.