Canadian company on U.S. arena advertising

One of the joys of watching hockey is seeing the local businesses featured on the boards. Games in Canada have their own unique set of companies, but more than likely, appearances by Canadian companies are limited to Canadian venues.

Well, we may be onto something here in Washington, D.C. at the Verizon Center. This anecdote shows how much Canadians love hockey.

We pick this up from the chat by the Washington Post by staff writer Tarik El-Bashir:

Caps in Canada: I am wondering how many people around North America have been tuning into Caps games. Did you notice the recent addition of the Pizza Pizza logo on the boards? The closest Pizza Pizza location is Niagra Falls, Ontario. That has to tell you something about Canadians watching the Caps on Center Ice.

Tarik El-Bashir: Man, you have good eyes. I've noticed that, too. I'm told that the Caps have "excess inventory" (a.k.a. empty spaces on the boards). So they sell those Pizza Pizza ads for Canadian telecasts.

Now can I ask you a question? I've been driving by those joints in Canada for years. Never stopped. Am I missing something?